Gregory Pollack is founder and president of PBM Marketing Solutions, a Partnership Brand Marketing and Channel Innovation company which acquires new customers in all channels of distribution for the international and national companies and brands it represents, while generating incremental product sales and delivering increased marketing exposure.  PBM’s main focus is within the consumer products, packaged goods and food arena, business-to-business, theme parks, and entertainment industries.

With more than 20 years of combined marketing communications and brand management experience, as well as global branding and brand positioning expertise, Gregory has created successful strategic programs for national consumer and packaged goods companies such as Dole Packaged Foods, Virgin Charter, Kodak Digital Cinema, Kodak Themed Entertainment, LEGOLAND California, Twentieth Century Fox Home Entertainment, Sony Wonder, Hyundai Motor America, Nabisco Biscuit Company, Paramount Home Video, Applause, Inc., Ralston-Purina, MGM Home Entertainment, and Wham-O toys.

Prior to founding PBM Marketing, Gregory spent more than nine years on the marketing agency side, primarily handling new product and brand extension launch campaigns for a variety of products and brands.  Most notably, Gregory was with Ogilvy, Adams & Rinehart, a division of Ogilvy and Mather, where he supervised the national Hyundai Motor America business including support of product launches and brand positioning, as well as two national unveilings of the Hyundai prototype sports car, which is in market today as the “Tiburon.”

His award-winning agency work at international public relations firm Fleishman-Hillard included the direction and management of new product launches for clients including Ralston-Purina, The Eveready Battery Company, Lever Brothers, Jack-In-The-Box and Continental Airlines.

Gregory currently is a member of the Program Faculty, within the Office of Executive Education in the USC Marshall School of Business, which creates senior-level business and management programs for leading multi-national and international organizations including Korean-based food manufacturer Ottogi Foods and numerous management leadership programs for the Government Savings Bank of Thailand.  Additionally, Gregory regularly is the marketing instructor in the Management Development Program, which features middle and senior management executives.  Recently Gregory designed and taught a Strategic Marketing Management course within The USC Office of Executive Education bringing Universal Studios Hollywood to serve as the corporate class client.  In addition to PBM, Gregory has served as an Adjunct Professor in the USC Marshall School of Business teaching a senior-level marketing course in the Masters of Accounting Program in the USC Leventhal School of Accounting, within Marshall. 

Gregory is also currently an Instructor at UCLA Extension having taught numerous senior-level marketing courses including Niche Marketing as well as the Strategic Marketing Capstone Course within UCLA Extension’s Marketing Certificate Program.  For both of these courses, Gregory brought Seas World Adventure Theme Park in San Diego to serve as the corporate class client and will be recreating the program to feature Universal Studios Hollywood for Fall 2010 .

Gregory recently completed a three-year term as a member of the Board of Governors for the USC Alumni Association since 2007, having served on the Executive Committee and as Chair of the Branding and Communications Committee, which is responsible for brand positioning and brand stewardship.  Gregory’s role included developing the new brand positioning and brand identity for The USC Alumni Association.  Previously, Gregory served on the Business Partnerships Committee, under the Board of Governors.  Additionally, he has been elected to the USC Ambassadors Program by the President of the University.  For more than eight years, Gregory has also been a member in the USC MBA Mentoring Program.

An accomplished writer Gregory has published numerous articles in both print and online format relating to the marketing field including “Define Your Brand and Sharpen Your Competitive Edge,” which was published in the “Chief Marketer Report,” a weekly e-newsletter geared to providing insights and perspectives for high-level marketing executives.  Additional articles which were published include “The Power of Partnership Brand Marketing,” “The Power of Brand Repositioning,” and “Adapting the Four P’s of Marketing.”  Gregory has regularly been invited as a Keynote, Featured, and Guest Speaker on the subject of marketing for global, national and regional conferences and summits.

Gregory received his MBA from the Executive MBA Program at the University of Southern California in 1994 and his Bachelor of Arts degree in Journalism/Public Relations from the University of Southern California in 1985, both of which included international studies in Europe and Hong Kong.