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Brand Director, The 3DO Company
Chaz Fitzhugh has more than 22 years of marketing and brand management experience. His background includes retail experience as the Electronics buyer for Neiman-Marcus (catalog and retail stores) as well as Merchandise Manager for Compco Computers. His brand management experience includes manager and director level experience at Sony, Upper Deck and Applause, where he led product development, marketing, advertising and promotion for a number of new and established product lines including AV Laser, Betamax, Star Wars, and Pyramid, among others. He also served as Director of Sales for General Instruments VideoCipher Division and was Vice President of Marketing and Licensing for Zak Designs, the leader in children's dinnerware and ceramics.
Chaz's expertise also includes new product introductions (including market research and product testing), B2B/B2C promotions, events and advertising, and internal consulting/business development. His educational credentials include a BA from Harvard College (Philosophy & Psychology) and an MBA from Harvard Business School (Marketing/Retailing emphasis)
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