Ortega Design Group

Ortega Design Group is a creative advertising and graphic design firm based in South Pasadena, acting as the strategically creative unit of PBM Marketing Solutions. Working under the guidance of Juan Ortega, Creative Director, the ODG Team has been instrumental in bringing creative solutions to a variety of corporate and entertainment-based clients.

For over 15 years, ODG has partnered with some of the top Public Relations and Strategic Communications firms in the country to help concept, design and produce creative executions for their general and Hispanic market campaigns.

Whether it's the launch of a new sports car or a public service campaign, ODG has the talent to develop cutting-edge, creative concepts and the experience to execute them through a variety of mediums, including: outdoor and print advertisements, direct mail pieces, point-of-purchase displays, brochures, catalogs, Internet websites, and CD-Roms.

Ortega Design Group is staffed with international designers and expert account supervisors, employing big agency systems at small agency cost. A group intimate enough to give personal service, and smart enough to handle complex projects without dropping the ball.

Professional services include graphic design, corporate identity, product packaging, point-of-purchase displays, corporate newsletters, annual reports, sales packages, brochures, print ads, billboards, and direct mail.

About the Founder

Juan Ortega, born in Cuba, is a 3rd generation advertising professional. With his father as the president of Publicidad Guau in Havana, Juan took an interest in the craft early on, joining his dad during meetings with illustrators and paper sculptors, sometimes, tagging along to photography sessions or printing approvals.

Later, as his family sought political asylum in the US, Juan pursued his career in graphic design in Los Angeles, studying at LATTC (Los Angeles Technical Trade College) and continuing his education at the Otis Parsons and Art Center, College of Design. Fresh out of school, Juan went to work with the Kramer Company, a promotional marketing firm, eventually heading the entire in-house creative department. Later, Juan was hired as Art Director for the Beaumont Design Group, a merchandising design agency specializing in consumer product packaging and 3-dimensional design.

In 1984, after several years freelancing for some of the top advertising and design agencies in Los Angeles, Juan pursued his entrepreneurial and creative side by establishing Ortega Design Group. Since its inception, ODG has developed fresh, creative and effective advertising solutions for Fortune 500 clients in a variety of industries. With an integrated approach to communications, Juan works with a variety of mediums, including print, outdoor, point-of-purchase, packaging and collateral material to create strong, consistent, brand-building campaigns for each of his clients.

Today, Juan leads ODG to the forefront of its industry, establishing a New Media and a Hispanic Market division. He has also strategically positioned ODG as a stealth creative force for some of the top advertising and public relations firms in the country.

"Design must break through conventional wisdom and industry formulas to yield solutions with integrity, ingenuity and originality."

-- Juan C. Ortega


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> www.ortegadg.com