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Specializing in the implementation and interpretation of facilitated sessions, Pacific Crest provides expertise in focus groups, user forums, advisory boards, brainstorming and strategy sessions.
These sessions monitor, anticipate and, if necessary, create change in your organization and in the marketplace. Pacific Crestıs experience includes corporate identity, branding, strategic vision, positioning, competitive set analysis, new product development, sales and advertising campaigns, organizational development, board and investor relations, customer satisfaction, supply chain and IT operations, as well as funding and venture capital.
Additionally, Pacific Crest places a special emphasis on exploring the emotional connections that are made with companies, their products and their people. After all, attitudes and feelings drive investment and purchase decisions.
For that reason, Pacific Crest uses a variety of proprietary tools and techniques to probe opinions and emotions including CEO Gut Check List, SWOT analysis, narrative questionnaires, concept statements, ad-cepts, simulated store shelf, sensory deconstruction, emotional laddering, brand personality checks, projection exercises, collage and photo sort, VALS types recruiting, repeat panels, video ethnography, role playing, and music/artistic routines.
Gary White, is a marketing strategist and research tactician, and has more than 22 years of experience working directly with CEO's, CMO's, senior sales executives, product managers, ad agency creative directors and marketing research managers.
Gary White started Pacific Crest in 1986 after seven years on both the agency and the client side of the advertising business. Throughout his career, Gary has been involved in branding, positioning, advertising strategy and new product development for clients such as Del Monte, Domaine St. George, Citibank, Emery Worldwide, Hewlett Packard, Novartis and YAHOO!.
An innovator in the field of facilitated meetings, Gary has personally designed and conducted countless focus groups, advisory boards, brainstorming and strategy sessions all over the world. Gary has served as president of the Bay Area American Marketing Association and has been a guest lecturer at NYU's Stern School of Business.
His background in psychology, advertising and marketing research has been indispensable to clients in their quest for superb facilitation skills, astute interpretations and action-oriented insights. Additionally, Gary is an avid baseball fanatic and an accomplished blues musician (piano and Hammond B3 organ.) He was born in Manhattan (NYC, not Beach) and currently resides in the hills of Sausalito, California.
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