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Objective:
Extend beyond promotions into traditional and non-traditional channels including CPG, beverage, technology, automotive and QSR to acquire new customers and penetrate non-competing industries
Result:
Secured Partnership Brand Marketing program with Coca Cola and the VAULT Energy Soda Brand, gaining marketing exposure and product distribution in the C-store channel
Retained as Partnership Brand Marketing representation for Fox’s “TV on DVD” division. Created national strategic alliance including teaming the Coca Cola Company and its VAULT Energy Soda brand with Fox “TV on DVD” show “24.”
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