•  Overall purpose – Ensure retail operations understand they can make or break marketing programs
•  Important Focus – Monitor to ensure retail operations is “up-selling” and informing consumers/park guests
•  Presentation – Overall presence of retail operations is of paramount importance
•  Ownership – Stress “ownership” of business to retail operations
•  Involvement – Retail operations should be involved in growth of business – take charge attitude

•  Program Details

•  Create awareness, understanding and participation among all retail operations personnel
•  Educate and train Kodak (EIS) retail operations personnel about details of specific marketing programs