LEGOLAND California

Objective:
Create Strategic Partnership Brand Marketing Program by identifying targeted brands with similar core values to increase Legoland gate attendance

Result:
Generated more than 2,000 test drives for Volvo, with an estimated $9MM in sales; Lego Driving School became #1 flagship attraction within LEGOLAND Park, additionally increasing annual gate attendance

Program Details:
Keep copy as is on the section, but delete first two points that start with “Goal” and “Result”  All of the other information can be placed under this new section “Program Details”