Sony Wonder "Arthur" Brand

Features Sony Wonder "Arthur" brand of videos and Nestle "Juicy Juice"
On-pack 20MM Juicy Juice 64 oz. plastic bottles
Packaging highlights offer from Sony Wonder
Front panel logos and signage
Back panel showcases Sony Wonder brand message
Nestle offer on-pack Sony Wonder videos via sticker
Sony Wonder featured in Nestle national FSI
March 26, 2000 -- 51.8 MM circulation
Cross couponing program
Nestle offer -- $1.00 coupon inserted into Sony Wonder videos
Sony Wonder offer -- $2.00 coupon inserted behind Nestle Juicy Juice label