Sony Wonder "Easter" Brand

Features Sony Wonder "Easter" brand of videos and Nestle "Nesquik" brand
Joint merchandising and distribution program
Promotes the new Nesquik 6.2 oz. pouch product
Nesquik pouch featured on Sony Wonder Easter POS display via clip strips on side panel
Joint $2.50 rebate offer from Nestle Nesquik and Sony Wonder
Buy any one Nesquik powder or syrup product and any one of the eight Sony Wonder "Easter" titles, and receive a $2.50 mail-in-rebate
Tear pad rebate offer appears on POS riser, focuses on the Sony Wonder "Easter" brand of eight videos
Joint Nestle "Nesquik" and Sony Wonder sell-sheet
Joint sales calls to selected accounts between Nestle salesforce and Sony Wonder salesforce