At Volvo, we are constantly looking for marketing partners that make sense to further our brand. When Greg and PBM presented us with the opportunity to create a marketing partnership with LEGOLAND California , it made perfect sense in aligning both brands together.

Not only does this marketing alliance provide us with added value, it also allows consumers in the theme park channel to become exposed and acquainted with the Volvo brand, as well as some of our flagship vehicles.

PBM Marketing Solutions was instrumental in delivering this marketing partnership opportunity to Volvo and was very detailed in managing the entire process, ensuring that all of our needs were met and any concerns were never overlooked – and that's a value that can't be under-estimated.”