“As we continue to grow and expand in the theme park business, it is important that we build a solid alliance with key marketing partners. PBM Marketing Solutions was instrumental in helping us research, negotiate and ultimately secure Volvo Cars of North America as our national marketing partner.

Not only was Greg and PBM able to bring such a large and valued partner to LEGOLAND California, but the partnership was key in taking our brand into the all-important automotive channel of distribution. This marketing program provides us the ability to reach consumers at Volvo auto dealers, at key auto shows nationwide, as well as deliver incremental marketing exposure we would otherwise not have.

The LEGO brand and the LEGOLAND California property provide a natural fit with a company like Volvo, as both brands represent quality and wholesomeness in the eyes of consumers. PBM created just the right synergy and balance for two family-oriented properties to thrive together, rather than compete for the same audience.”